In Italy, today hardly significant in international entertainment, the film industry was the fourth-largest export industry before the First World War. From the 1910s onwards, each year billions of cinema-tickets were sold and consumers who did not regularly visit the cinema became a minority. As the first form of industrialized mass-entertainment, it was all-pervasive. Like other major innovations such as the automobile, electricity, chemicals and the airplane, cinema emerged in most Western countries at the same time. Gerben Bakker, University of Essex Introduction The Economic History of the International Film Industry
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